How do we compare? 2019 Email marketing statistics compilation
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector Email marketers often ask "how do our campaigns compare"? They're looking for...
View ArticleCapture more abandoned carts with this email sequence
Recapture the attention - and transactions - of your e-commerce cart abandoners Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave...
View ArticleGetting the most out of your email marketing campaign [Infographic]
Should you sneak marketing into your newsletter? Email marketing is an oldie but goodie. It ties in second place as the second-most popular marketing method in the United States. It’s popular because...
View ArticleEnhancing email marketing performance with artificial intelligence
Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing...
View ArticleHow do mature consumers respond to email marketing? [Infographic]
Insights from the Data & Marketing Association’s head of insight, Tim Bond, reveals email attitudes and behaviours among demographics over 45 years old The technological world that we live and work...
View ArticleWhat email content do your customers want to receive?
Chart of the week: Discounts, receipts and advanced notice of products/sales are the top performers for email content according to customers, but marketers are not following suit in their email comms...
View ArticleIdentify missed opportunities in your email marketing
What email marketing opportunities do you miss in your transactional emails? There’s no question that email marketing is one of the key opportunities for almost any marketing team. When thinking about...
View ArticleOnly 37% of personal emails are considered “useful”
Chart of the Week: Only 57% of personal emails are now being opened by recipients and just 37% are viewed as being useful People are now spending less time checking their emails, according to research...
View ArticleUpdating your email marketing strategy for 2020
Chart of the Week: 45% of marketers say increasing engagement is the biggest challenge for email strategies and yet this isn’t a primary goal to work toward. Email marketing has long been a tactic that...
View Article4 essentials of an effective email localization campaign
Email localization goes beyond content translation. Here’s how you can build customer trust and engagement in countries other than your own, using email localization Contrary to popular belief, email...
View Article
